Blog

Conversion Optimized Blog

The Green House, Sabai’s blog, brings a focus to the company’s main commitment to set a new standard for earth-friendly, affordable, and beautiful furniture. Vaulted Oak saw an opportunity to market their story and thread Sabai’s furniture into their narrative.

Bringing the topics to the forefront of the Green House emphasizes the Sabai’s brand pillars and organizes blog content for discoverability.

PDP

Dynamic Product Gallery

Sabai’s furniture is available in a variety of colors and fabrics, each made from recycled plastic bottles. These products exemplify sustainable design and tout superior softness, yet at the time the PDP wasn’t converting. While the PDP was showcasing a great product, it wasn’t providing enough detail on the fabric color and measurements.

The new PDP introduced a dynamic image gallery that updates each photo based on the user’s selection of fabric and color, showing customization above the fold, and creating a more responsive layout.

To reduce buyer hesitation about size, the PDP also features a new size and fit guide as well as an AR tool to view the furniture in the customer’s space.

Swatches

Create Your Own Swatch Book

Swatch selection is a critical factor in conversion. To make the swatches selection experience more personalized to the customer and to reduce waste, Vaulted Oak developed a choose-your-own swatch samples experience.