Blog
Conversion Optimized Blog
The Green House, Sabai’s blog, brings a focus to the company’s main commitment to set a new standard for earth-friendly, affordable, and beautiful furniture. Vaulted Oak saw an opportunity to market their story and thread Sabai’s furniture into their narrative.
PDP
Dynamic Product Gallery
Sabai’s furniture is available in a variety of colors and fabrics, each made from recycled plastic bottles. These products exemplify sustainable design and tout superior softness, yet at the time the PDP wasn’t converting. While the PDP was showcasing a great product, it wasn’t providing enough detail on the fabric color and measurements.
The new PDP introduced a dynamic image gallery that updates each photo based on the user’s selection of fabric and color, showing customization above the fold, and creating a more responsive layout.
Swatches
Create Your Own Swatch Book
Swatch selection is a critical factor in conversion. To make the swatches selection experience more personalized to the customer and to reduce waste, Vaulted Oak developed a choose-your-own swatch samples experience.