Enhancing the digital experience for a global payments platform

WorldFirst is a global payments company that empowers SMEs to move money across borders efficiently. With over 20 currencies and more than 200 destination countries, they serve a diverse, international user base. To elevate their digital presence, WorldFirst aimed to upgrade its web design in alignment with a newly introduced brand identity with a strong focus on improving user journeys to ultimately drive account conversions.

Vaulted Oak partnered with HER Design Studio, a China-based creative agency, to respond to the brief through a collaborative design and UX/UI pitch.

Proposed designs based on UX audit insights to create a better user experience for WorldFirst multi-channel audience.

Establishing groundwork for insights

The pitch began with a comprehensive audit of the existing website, analyzing content flow, interaction patterns, and visual styling across regions. After a thorough examination of the new WorldFirst brand guidelines was conducted to understand core principles, visual tone, and areas of potential extension into digital. Between the audit and the brand understanding, findings were translated into a pitch that addressed high level issues of information hierarchy and demonstrated how a modular, user-led system could bring clarity to the WorldFirst website.

A visual depiction of the proposed restructured content to better surface information to capture targeted audience attention.

Proposed solutions for a refined user journey

Strategic recommendations balanced visual refinement with user-centered functionality. Vaulted Oak and HER explored how WorldFirst’s updated branding could extend into the UI layer, streamlining visual elements into a clean, modern system that felt both secure and agile. The goal was to express the confidence of a global financial platform without compromising usability.

A refined content hierarchy was also recommended to clearly segment the homepage by audience type. By tailoring pathways for different user groups (SMEs, partners, enterprise clients), the proposed update aimed to reduce friction and help users quickly identify relevant information and action points.

A snippet of a proposed style guide to help realign the visual system of the global site.

Proposing a modular UI design system could additionally flex to accommodate local needs while maintaining visual consistency across the international markets. This would support more efficient scaling and reduce design-debt over time.